Avengers: Doomsday Presales Are Reportedly 65% Ahead of Brand New Day’s Early Pace

The first two days of general sales delivered a major comparison

Avengers: Doomsday is reportedly running approximately 65% ahead of Spider-Man: Brand New Day when comparing the first two days of each film's general advance ticket sales. The figure comes from theatrical-market sources cited by TheWrap after Disney opened broad sales four months before Doomsday's December 18 release. It follows a separate July launch for 1,000 premium large-format screens, which TheWrap reported generated $16.5 million in 24 hours. Taken together, the two campaigns show unusually strong demand among highly engaged Marvel viewers. They do not yet supply a verified total for all tickets, and Disney has not published the 65% comparison as an audited company figure.

Why Brand New Day is such an impressive benchmark

Brand New Day is not a soft comparison. The Spider-Man film entered theaters with enormous audience interest and, according to TheWrap's August report, produced a record $360 million domestic opening and $927 million worldwide launch. Doomsday outpacing its first two presale days therefore suggests that the return of the Avengers label, Robert Downey Jr. and Chris Evans is reaching both devoted and previously disengaged MCU fans. The timing also matters: general sales opened alongside D23 material, allowing Disney to convert fresh trailer and event attention directly into bookings. That is evidence of marketing momentum, but it is still a measurement of the franchise's most eager buyers rather than the complete December audience.

The four-month runway makes normal box-office comparisons unreliable

TheWrap correctly places a large caveat beside the 65% figure. Brand New Day began its advance sales only 45 days before release, while Doomsday started general sales roughly four months early. A launch this far out can create a spectacular first burst followed by a long quiet period before sales accelerate again near opening weekend. It also gives Doomsday far more calendar time to accumulate tickets, so later cumulative comparisons would be misleading unless measured at the same distance from release. The clean conclusion is that the first wave is stronger at the matched two-day point. It is not yet evidence that Doomsday will open 65% higher or finish with a proportionally larger worldwide gross.

Infinity Vision explains why Disney started selling so early

Doomsday shares December 18 with Dune: Part Three, which is expected to control IMAX screens during the holiday period. Disney answered that disadvantage with Infinity Vision, a marketing certification for selected premium auditoriums operated by theater chains. Axios reported that the format is not a new projection technology; it packages existing high-end screens as the studio's preferred large-format experience. The initial $16.5 million premium presale gave that label a visible launch, while the general sale expanded availability after the D23 campaign. Strong early bookings are therefore both a demand signal and part of Disney's strategy to secure seats and premium revenue before viewers decide between two same-day event films.

What to watch between now and December 18

The next meaningful indicators will be the weekly sales curve, the number of participating screens, international availability and tracking published closer to release. Sellouts in a limited premium sample are not equivalent to broad demand, just as social buzz is not ticket revenue. For the countdown, the current verdict should remain reported and carefully phrased: theatrical sources say Doomsday started 65% ahead of Brand New Day's first two general-sale days, after a separately reported $16.5 million Infinity Vision debut. That is an excellent opening signal for Marvel, especially without IMAX, but the film's box-office ceiling will still depend on reviews, word of mouth and how the Christmas competition divides screens.

There is also a geographic limit to the available numbers. The cited comparisons concern the domestic theatrical market and selected premium locations, not a synchronized worldwide campaign. Local opening days, theater partners and ticket-sale calendars can differ substantially. A useful future update should therefore separate North American milestones from global presales instead of combining them into a single record claim. If Disney releases an official worldwide figure, it can be compared with the reported market data; until then, the strongest story is not a predicted final gross but proof that Marvel has successfully turned its summer trailer cycle into paid commitments months ahead of release.